We help businesses and brands to plan, create and execute more effective marketing strategies and communications for the UK’s ageing population.

Our services include consultancy, creative, research, speaking and training.

Audit

A full or partial audit of your business and marketing, to identify opportunities for the removal of barriers to age-inclusivity and increased effectiveness.

Research

Primary & secondary, qualitative & quantitative.

Our ‘Mature Market Report’ provides an overview of marketing and the older consumer. Read more

Planning

Collaborative consultancy and planning projects directed at developing age-inclusive brand, communications or marketing strategies.

Workshop

A half-day introductory overview session with a business or brand, to explore their current age-inclusive status, challenges and opportunities.

Brand identity

Campaign planning

Copywriting

Marketing collateral

Advertising

Direct mail & marketing

Design for print

Web design and build

Speaking

We speak regularly at national and company conferences and events, with motivating, informative and highly-rated presentations.

Recent engagements have been in the UK (Birmingham, London, Nottingham) and Europe (Copenhagen, Paris, Tallinn). In the past year, we have spoken at the House of Lords and on BBC Radio 4, and chaired Europe’s largest marketing conference on age.

Training, seminars & workshops

We run in-house seminars, training sessions and workshops, tailored to meet client needs. These are used to orientate and educate, to identify and address challenges and opportunities, and to assist in marketing, brand and communications planning.

We have run sessions of this sort with many businesses, in categories including the charity, drink, healthcare, snack food, technology and travel sectors.