Category: Uncategorized

More effective copywriting for older consumers

When it comes to older consumers, copy is king.  That’s why rhc advantage, experts in the mature (50-plus) consumer market,offer a specialist copywriting service for older consumers. We understand  what is required to gain attention, capture  interest, build a relationship and stimulate action from this important audience and can help you with copywriting for advertising,…

Thinking of advertising to the over-50s?

NABER, the outdoor media company, recently asked me to write a short piece on advertising to the over-50s. In case you missed it, here it is again… Thinking of advertising to the over 50s? If you’re thinking of advertising to the over-50s, you’re in good company. It’s no longer just financial services and healthcare brands…