Category: Uncategorized

Does marketing to older consumers make financial sense? What can we learn from the recent poor financial results of Dignity, Four Seasons, Just Group, McCarthy & Stone and Saga?

Five of the largest businesses overtly targeting older consumers have recently announced disastrous financial results. If these large – and till now, proven – businesses cannot make money, what hope is there for anyone else? This is dismal news – not just for shareholders, but for the bad business practices that have been revealed. The…

More effective copywriting for older consumers

When it comes to older consumers, copy is king.  That’s why rhc advantage, experts in the mature (50-plus) consumer market,offer a specialist copywriting service for older consumers. We understand  what is required to gain attention, capture  interest, build a relationship and stimulate action from this important audience and can help you with copywriting for advertising,…

Thinking of advertising to the over-50s?

NABER, the outdoor media company, recently asked me to write a short piece on advertising to the over-50s. In case you missed it, here it is again… Thinking of advertising to the over 50s? If you’re thinking of advertising to the over-50s, you’re in good company. It’s no longer just financial services and healthcare brands…