Blog
Category: Review
A Review of the 2017 Mature Marketing Summit. Marketing’s inconvenient truth?
The Mature Marketing Summit took place on October 10th, 2017. It was the fourth such event, organised by the Mature Marketing Association (MMA), and chaired by Mark Beasley of rhc advantage. 150 delegates – from businesses and organisations large and small – enjoyed a full day of eight expert speakers
Book review: Dick Stroud’s ‘Final Word’ on the ‘Ageing Business’
Dick Stroud has made a great contribution to the ‘ageing business’ and deserves our thanks and praise – and what better way to show it than to buy this book.
New/old, cassettes/vinyl: a tale of two exhibitions
Last week I visited two exhibitions in London. Both related to age: one looking forward with design-based solutions to the problems of ageing, the other looking back and celebrating the nostalgic iconography of popular music. I have to admit that I preferred the warm glow of vinyl and music from my youth to the cold…