The Mission £Billions – the economic cost of failing to adapt our high street to respond to demographic change.

News just in. Women over 50 use beauty products. They also eat, drink and drive cars Women over 50 are now the biggest buyers of beauty products in the UK and those over 60 now account for a quarter of all UK beauty sales – more than double a decade ago, according to new research…

Marketing magazine is currently promoting (or reporting) the findings of a survey carried out by JWT into marketing and people aged 50-69.