Soon after we started rhc advantage, a marketing information website called Marketing DoNut contacted me for an interview about marketing to older consumers. The article that they ran has continued to generate a steady stream of traffic to our website.

Mark Beasley, director of rhc advantage and Chairman of the Mature Marketing Association, was invited to speak at the House of Lords today at a symposium on business and older consumers. See the transcript of Mark’s speech.

Mark Beasley asks:  is Jamie Oliver to blame for the failure of marketing to connect with many older consumers? TV cook Jamie Oliver has attracted widespread derision for giving brexit as the reason for closing six of his restaurants.  A conservative MP has suggested that he should look closer to home: perhaps his restaurants just…

Last week, I was asked to take part in a discussion on ‘You and Yours’ – the excellent BBC Radio Four consumer programme. The subject, raised by a listener, was this: do retailers ignore older consumers? In this article, I explore some of the issues around this subject.