Warc (World Advertising Research Centre) have today launched their Best Practice Guide to Marketing and the over-50s. This was written by Mark Beasley of rhc advantage.

Marketing departments and agencies are typically staffed by people aged under 40. This is often given as the reason why so many businesses fail to engage successfully with older people.

A new copywriting service for businesses targeting older consumers has been announced by rhc advantage, the specialist mature (50+) marketing agency.

Mark Beasley examines the Baby Boomer phenomenon.

If you’re feeling good today, then perhaps it’s because you’ve been bombarded with messages about happiness. Money can’t buy you love, the best things in life are free, and so on. And if you’re feeling even more cynical and world-weary than usual, maybe it’s because you resent being bombarded with messages telling you how you…