Five reasons why old age ain’t what it used to be

It was my birthday last week. Quite a big one. As you might expect, I made the usual noises about not feeling my age. Some people were even kind enough to say I didn’t look it. And I know for sure that I don’t act it. In fact, to be over 45 (or 50, or…

It’s not all about age

Some marketing campaigns targeting older people are developed because businesses suddenly discover that they have a surprisingly large number of older customers. If we can attract them without really trying, runs the logic, then think how much better we could do if we actually targeted older people. After all, 35% of the population is aged…

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