Speaking engagements

On Friday, it was the Surrey Business School Business Breakfast.  As always, it turned out there were some ‘experts’ in the audience, which keeps you on your toes.

Research and the mature (50+) market

I am currently updating the Mature Market Report. This is a comprehensive literature review with a point of view, covering many different aspects of marketing and the UK’s ageing population. It draws upon more than 300 data and research sources and the current edition extends to over 60,000 words.

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