On Friday, it was the Surrey Business School Business Breakfast. As always, it turned out there were some ‘experts’ in the audience, which keeps you on your toes.
Marketing departments and agencies are typically staffed by people aged under 40. This is often given as the reason why so many businesses fail to engage successfully with older people.
A new copywriting service for businesses targeting older consumers has been announced by rhc advantage, the specialist mature (50+) marketing agency.
Mark Beasley examines the Baby Boomer phenomenon.
I am currently updating the Mature Market Report. This is a comprehensive literature review with a point of view, covering many different aspects of marketing and the UK’s ageing population. It draws upon more than 300 data and research sources and the current edition extends to over 60,000 words.