Blog
Is 50% of your marketing spend to the over-50s wasted? Older consumers and retail
Last week, I was asked to take part in a discussion on ‘You and Yours’ – the excellent BBC Radio Four consumer programme. The subject, raised by a listener, was this: do retailers ignore older consumers? In this article, I explore some of the issues around this subject.
Best practice guide to marketing to the over-50s
Warc (World Advertising Research Centre) have today launched their Best Practice Guide to Marketing and the over-50s. This was written by Mark Beasley of rhc advantage.
Speaking engagements
On Friday, it was the Surrey Business School Business Breakfast. As always, it turned out there were some ‘experts’ in the audience, which keeps you on your toes.
Are employment practices in marketing and advertising ageist?
Marketing departments and agencies are typically staffed by people aged under 40. This is often given as the reason why so many businesses fail to engage successfully with older people.
Why copy is king for the over-50s.
A new copywriting service for businesses targeting older consumers has been announced by rhc advantage, the specialist mature (50+) marketing agency.