Marketing and older consumers: Jamie Oliver, payment ninjas and positive action

Mark Beasley asks:  is Jamie Oliver to blame for the failure of marketing to connect with many older consumers? TV cook Jamie Oliver has attracted widespread derision for giving brexit as the reason for closing six of his restaurants.  A conservative MP has suggested that he should look closer to home: perhaps his restaurants just…

Speaking engagements

On Friday, it was the Surrey Business School Business Breakfast.  As always, it turned out there were some ‘experts’ in the audience, which keeps you on your toes.

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