The Mission £Billions – the economic cost of failing to adapt our high street to respond to demographic change.
Mark Beasley asks: is Jamie Oliver to blame for the failure of marketing to connect with many older consumers? TV cook Jamie Oliver has attracted widespread derision for giving brexit as the reason for closing six of his restaurants. A conservative MP has suggested that he should look closer to home: perhaps his restaurants just…
Our wealthy ageing population is using social media more than ever before. If your brand doesn’t have a social content strategy for the over-50s, it’s time to re-think.
Last week, I was asked to take part in a discussion on ‘You and Yours’ – the excellent BBC Radio Four consumer programme. The subject, raised by a listener, was this: do retailers ignore older consumers? In this article, I explore some of the issues around this subject.
Warc (World Advertising Research Centre) have today launched their Best Practice Guide to Marketing and the over-50s. This was written by Mark Beasley of rhc advantage.