Blog
Book review: Dick Stroud’s ‘Final Word’ on the ‘Ageing Business’
Dick Stroud has made a great contribution to the ‘ageing business’ and deserves our thanks and praise – and what better way to show it than to buy this book.
New/old, cassettes/vinyl: a tale of two exhibitions
Last week I visited two exhibitions in London. Both related to age: one looking forward with design-based solutions to the problems of ageing, the other looking back and celebrating the nostalgic iconography of popular music. I have to admit that I preferred the warm glow of vinyl and music from my youth to the cold…
The missing £billions: ILC report reveals under-spending by the over-50s
The Mission £Billions – the economic cost of failing to adapt our high street to respond to demographic change.
Marketing and older consumers: Jamie Oliver, payment ninjas and positive action
Mark Beasley asks: is Jamie Oliver to blame for the failure of marketing to connect with many older consumers? TV cook Jamie Oliver has attracted widespread derision for giving brexit as the reason for closing six of his restaurants. A conservative MP has suggested that he should look closer to home: perhaps his restaurants just…
The over-50s get social media. So why doesn’t social media get them?
Our wealthy ageing population is using social media more than ever before. If your brand doesn’t have a social content strategy for the over-50s, it’s time to re-think.