Thinking of advertising to the over-50s?

NABER, the outdoor media company, recently asked me to write a short piece on advertising to the over-50s. In case you missed it, here it is again… Thinking of advertising to the over 50s? If you’re thinking of advertising to the over-50s, you’re in good company. It’s no longer just financial services and healthcare brands…

Thank You, Marketing Donut!

Soon after we started rhc advantage, a marketing information website called Marketing DoNut contacted me for an interview about marketing to older consumers. The article that they ran has continued to generate a steady stream of traffic to our website.

Mark Beasley speaks at House of Lords

Mark Beasley, director of rhc advantage and Chairman of the Mature Marketing Association, was invited to speak at the House of Lords today at a symposium on business and older consumers. See the transcript of Mark’s speech.

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