Soon after we started rhc advantage, a marketing information website called Marketing DoNut contacted me for an interview about marketing to older consumers. The article that they ran has continued to generate a steady stream of traffic to our website.
Mark Beasley, director of rhc advantage and Chairman of the Mature Marketing Association, was invited to speak at the House of Lords today at a symposium on business and older consumers. See the transcript of Mark’s speech.
Dick Stroud has made a great contribution to the ‘ageing business’ and deserves our thanks and praise – and what better way to show it than to buy this book.
Last week I visited two exhibitions in London. Both related to age: one looking forward with design-based solutions to the problems of ageing, the other looking back and celebrating the nostalgic iconography of popular music. I have to admit that I preferred the warm glow of vinyl and music from my youth to the cold…
The Mission £Billions – the economic cost of failing to adapt our high street to respond to demographic change.