NABER, the outdoor media company, recently asked me to write a short piece on advertising to the over-50s. In case you missed it, here it is again… Thinking of advertising to the over 50s? If you’re thinking of advertising to the over-50s, you’re in good company. It’s no longer just financial services and healthcare brands…
The Mature Marketing Summit took place on October 10th, 2017. It was the fourth such event, organised by the Mature Marketing Association (MMA), and chaired by Mark Beasley of rhc advantage. 150 delegates – from businesses and organisations large and small – enjoyed a full day of eight expert speakers
Accord Marketing published an interview with Mark Beasley today. It gave him a dangerous thirst for publicity.
Soon after we started rhc advantage, a marketing information website called Marketing DoNut contacted me for an interview about marketing to older consumers. The article that they ran has continued to generate a steady stream of traffic to our website.
Mark Beasley, director of rhc advantage and Chairman of the Mature Marketing Association, was invited to speak at the House of Lords today at a symposium on business and older consumers. See the transcript of Mark’s speech.