A review of ‘The Blue Zone – 9 Lessons for Living Longer, from the People Who’ve Lived the Longest’  Businesses and brands are often criticised for failing to meet the needs of the UK’s ageing population, usually by me.  But it’s not all their fault – older people themselves also have to take some responsibility….

Despite the best efforts of Covid-19, the UK population continues to age.  To maintain growth, businesses must engage more effectively with older people, as customers and as employees. Consider these facts: Business is losing £billions of potential expenditure by older consumers, mainly because of poor marketing2. And more than 1 million people over 50 who would…