Blog
Year: 2019
Does marketing to older consumers make financial sense? What can we learn from the recent poor financial results of Dignity, Four Seasons, Just Group, McCarthy & Stone and Saga?
Five of the largest businesses overtly targeting older consumers have recently announced disastrous financial results. If these large – and till now, proven – businesses cannot make money, what hope is there for anyone else? This is dismal news – not just for shareholders, but for the bad business practices that have been revealed. The…