Blog
Year: 2018
Advertising for beauty and fashion brands loves older women these days. As long as they remain beautiful and fashionable, of course
Mark Beasley of rhc advantage is quoted in a feature in today’s Daily Express, which looks at what the paper sees as the increasing number of older women used in advertising for cosmetics brands, Not too surprising, perhaps, given that these days the over-50s account for 35% of the population and around 50% of spending…
More effective copywriting for older consumers
When it comes to older consumers, copy is king. That’s why rhc advantage, experts in the mature (50-plus) consumer market,offer a specialist copywriting service for older consumers. We understand what is required to gain attention, capture interest, build a relationship and stimulate action from this important audience and can help you with copywriting for advertising,…
Thinking of advertising to the over-50s?
NABER, the outdoor media company, recently asked me to write a short piece on advertising to the over-50s. In case you missed it, here it is again… Thinking of advertising to the over 50s? If you’re thinking of advertising to the over-50s, you’re in good company. It’s no longer just financial services and healthcare brands…