Blog
Year: 2017
A Review of the 2017 Mature Marketing Summit. Marketing’s inconvenient truth?
The Mature Marketing Summit took place on October 10th, 2017. It was the fourth such event, organised by the Mature Marketing Association (MMA), and chaired by Mark Beasley of rhc advantage. 150 delegates – from businesses and organisations large and small – enjoyed a full day of eight expert speakers
Interview with Mark Beasley
Accord Marketing published an interview with Mark Beasley today. It gave him a dangerous thirst for publicity.
Thank You, Marketing Donut!
Soon after we started rhc advantage, a marketing information website called Marketing DoNut contacted me for an interview about marketing to older consumers. The article that they ran has continued to generate a steady stream of traffic to our website.
Mark Beasley speaks at House of Lords
Mark Beasley, director of rhc advantage and Chairman of the Mature Marketing Association, was invited to speak at the House of Lords today at a symposium on business and older consumers. See the transcript of Mark’s speech.
Book review: Dick Stroud’s ‘Final Word’ on the ‘Ageing Business’
Dick Stroud has made a great contribution to the ‘ageing business’ and deserves our thanks and praise – and what better way to show it than to buy this book.