Our wealthy ageing population is using social media more than ever before. If your brand doesn’t have a social content strategy for the over-50s, it’s time to re-think.
Last week, I was asked to take part in a discussion on ‘You and Yours’ – the excellent BBC Radio Four consumer programme. The subject, raised by a listener, was this: do retailers ignore older consumers? In this article, I explore some of the issues around this subject.
Warc (World Advertising Research Centre) have today launched their Best Practice Guide to Marketing and the over-50s. This was written by Mark Beasley of rhc advantage.
On Friday, it was the Surrey Business School Business Breakfast. As always, it turned out there were some ‘experts’ in the audience, which keeps you on your toes.
Marketing departments and agencies are typically staffed by people aged under 40. This is often given as the reason why so many businesses fail to engage successfully with older people.