Mark Beasley examines the Baby Boomer phenomenon.
I am currently updating the Mature Market Report. This is a comprehensive literature review with a point of view, covering many different aspects of marketing and the UK’s ageing population. It draws upon more than 300 data and research sources and the current edition extends to over 60,000 words.
News just in. Women over 50 use beauty products. They also eat, drink and drive cars Women over 50 are now the biggest buyers of beauty products in the UK and those over 60 now account for a quarter of all UK beauty sales – more than double a decade ago, according to new research…