http://www.rhc.uk.com/news rhc news en mark@rhcadvantage.co.uk Copyright 2013 2013-05-20T21:54:26+00:00 http://www.rhcadvantage.co.uk/news/DBowie/ http://www.rhcadvantage.co.uk/news/DBowie/#When:21:54:26Z David Bowie, like the 66 other famous people listed in this article, celebrates his 66th birthday this year. Bowie typifies the way that the UK’s ageing population is too complex and too diverse to conform to outmoded assumptions and stereotypes. As the UK’s only marketing agency to specialise in mature marketing, we offer a free introductory session on the subject. And please,  tune-in to Mark Beasley’s radio show on The Wireless at 9.00 p.m. on Bank Holiday Monday (May 27th) -  it’s all about the music of David Bowie. . 2013-05-20T21:54:26+00:00 http://www.rhcadvantage.co.uk/news/MMA/ http://www.rhcadvantage.co.uk/news/MMA/#When:14:45:11Z Mark Beasley of mature marketing agency rhc advantage will be Chairman of the newly-formed Mature Marketing Association (MMA).  The MMA will promote the concept and benefits of ‘mature marketing’ to the business, marketing and media communiites. It will also facilitate networking and knowledge-sharing amongst its members, expected to include advertising and marketing agencies, academics,  businesses, consultants, marketers and public and third sector organisations.  2013-05-17T14:45:11+00:00 http://www.rhcadvantage.co.uk/news/cosmetics1/ http://www.rhcadvantage.co.uk/news/cosmetics1/#When:13:41:49Z Mark Beasley of mature marketing experts, rhc advantage,  will be making a presentation at in-cosmetics, the ‘global business platform’ for personal care products, to be held in Paris April 16th-18th (http://www.in-cosmetics.com).  The subject of the presentation is: The marketing challenges presented by an ageing population. The presentation will draw upon three strands of research: a review of 250 secondary research sources; an online discussion forum, using Age Panel; and interviews with seven experts on mature female consumers. 2013-03-20T13:41:49+00:00 http://www.rhcadvantage.co.uk/news/www.rhcadvantage.co.uknews/ http://www.rhcadvantage.co.uk/news/www.rhcadvantage.co.uknews/#When:09:26:20Z The House of Lords Committee on Public Service and Demographic Change has today (14.03.13) published its report. It concludes that the UK is “woefully underprepared” for the social and economic challenges presented by an ageing society. But this is not just a public sector problem: it applies to businesses as well - many of which lack a cohereht strategy to address the challenges and opportunities of the UK’s ageing population. That’s why we’re here… 2013-03-14T09:26:20+00:00 http://www.rhcadvantage.co.uk/news/www.rhcadvantage.co.ukTV/ http://www.rhcadvantage.co.uk/news/www.rhcadvantage.co.ukTV/#When:12:16:40Z rhc advantage is working with Sennheiser UK to promote their ‘audiology’ range of headphones and headsets to older consumers. The first challenge was that of positioning what is a technically-complex product range, sometimes described in terms such as ‘assistive hearing devices’, in a way which will engage mainstream consumers. As a result, it has been agreed that the products will be positioned as ‘TV headphones’ for people who, as part of the normal ageing process, find that they need to turn up the volume of their television a little more than they used to. This is based upon three key insights:  hearing loss increases with age; the sound quality of many flatscreen televisions is poor; and as a result, many older people find it difficult to hear what is being said on television.  The main insight for us at rhc advantage has been the almost transformational improvement in sound quality that the Sennheiser products deliver: it’s not about louder, it’s about better. Further information about the product range can be found at http://www.sennheiser.co.uk/tv - written and designed by rhc advantage.  The agency will also manage a campaign involving advertising, direct marketing and in-store activity, which will be rolled later in the year. 2013-03-13T12:16:40+00:00 http://www.rhcadvantage.co.uk/news/The_Wireless/ http://www.rhcadvantage.co.uk/news/The_Wireless/#When:16:17:47Z Our good friends at media production specialists USP Content have just announced that there are now advertising, promotional and sponsorship opportunities with The Wireless, the ‘radio for grown-ups’  station they run for Age UK.  And as the ‘marketing for grown-ups’ agency ourselves, we wanted to be the first to let you know! 2013-03-06T16:17:47+00:00 http://www.rhcadvantage.co.uk/news/cosmetics/ http://www.rhcadvantage.co.uk/news/cosmetics/#When:15:46:30Z On April 18th, Mark Beasley of rhc advantage is presenting at a cosmetics industry conference in Paris.  The subject is:  the Marketing Challenges of an Ageing Population (with specific regard to the cosmetics industry).  This subject raises all sorts of controversial issues, and we are keen to undertake some primary research, rather than only rely upon secondary sources. We are looking for people to take part in an online discussion, using Age Panel, our new online research community.    2013-02-14T15:46:30+00:00 http://www.rhcadvantage.co.uk/news/where-are-we-now-david-bowie-and-marketing-to-mature-audiences/ http://www.rhcadvantage.co.uk/news/where-are-we-now-david-bowie-and-marketing-to-mature-audiences/#When:10:29:17Z As David Bowie’s single, Where are we now?,  enters the top ten, here are my top ten soundbites for marketing to more mature consumers. These are as featured on the website of IMA (Imogen Matthews Associates), the beauty industry experts. IMA’s recent report, Older Women: the Forgotten Demographic, highlights an unexploited opportunity for an ageing population that wants to stay younger for longer and is prepared to spend money on premium beauty treatments and solutions.  http://www.imogenmatthews.co.uk   2013-02-07T10:29:17+00:00 http://www.rhcadvantage.co.uk/news/silver-surfers-heres-the-good-news-and-the-bad-news/ http://www.rhcadvantage.co.uk/news/silver-surfers-heres-the-good-news-and-the-bad-news/#When:14:15:10Z The term ‘Silver Surfer’ continues to be in common use as shorthand for ‘older people who are online’. Today, it has been used by both the Express and Telegraph. The Telegraph has reported on the closure of Saga Zone, the so-called ‘FaceBook for the Over-50s’ while the Express covered a new IT business for ‘silver surfers’, and has a used a few wise words from an expert source (aka me).  This co-incides with the imminent launch of our online consumer discussion forum (info@agepanel.co.uk) for older (and therefore more expert) consumers. 2013-02-06T14:15:10+00:00 http://www.rhcadvantage.co.uk/news/marketing-to-the-ageing-consumer-a-book-review/ http://www.rhcadvantage.co.uk/news/marketing-to-the-ageing-consumer-a-book-review/#When:11:36:05Z Mark Beasley, of rhc advantage, the mature marketing agency, reviews ‘Marketing to the Ageing Consumer - the Secrets to Building an Age Friendly Business’ by Dick Stroud and Kim Walker (Palgrave & MacMillan). 2013-01-31T11:36:05+00:00